About

I am a product designer with over 8 years of experience working across agencies, startups, and enterprise product teams. I started my career in visual design and gradually deepened into UX research and systems thinking — a path that taught me to see both the forest and the trees.

Today, I operate as an independent consultant, partnering with teams who need senior design leadership without the overhead of a full-time hire. My clients range from early-stage startups finding product-market fit to Fortune 500 companies modernizing legacy experiences.

I believe the best design is invisible: it just works. My process is rigorous but flexible. I lead with research, validate with prototypes, and ship with systems that scale.